Paid Ads Specialist

Office (Eindhoven) / Remote work

Full time

€3,000- €4,000

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As a Paid Ads Specialist at Service Points, you will be the driving force behind our paid advertising campaigns. You will be responsible for strategically setting up, managing, and optimizing campaigns across various social media platforms, with a special focus on Meta (Facebook & Instagram) and TikTok, of which you have in-depth knowledge. You also have an affinity with other platforms such as [Reddit, X, Snapchat, Pinterest, Threads, YouTube, LinkedIn].

You're data-driven, always up-to-date on platform updates, and know how to combine effective advertising with tight targeting strategies to achieve impactful results. You'll work closely with the content specialist and support them in developing content and visuals, but you won't be responsible for creating content independently.

What does a working day look like?

Take a look at the working life of one of our account managers and find out whether you can identify with the working life of a Service Points account manager.

Morning

I start my working day between 8:00 and 8:30 am, first opening my WhatsApp to check the messages from my customers. I ensure that all chats with customers are answered and then I process any problems or matters that need to be arranged for myself on a priority basis in ClickUp (Task management system of Service Points). In the meantime, I also immediately check Slack (communication system with Chinese partners) and answer the outstanding issues and forward the first questions and problems from the customers.

When all chats have been answered, I will start my daily planning in ClickUp, where I will check my planning for the day and start (further) tackling the matters with the highest priority.

At 9:30 I have a call with the team in which we discuss the plan for the day. After the start of the day, I will continue contact with both customers and Chinese partners to resolve all current and new problems. In between, I try to complete as many tasks as possible from my daily schedule. Because the Chinese partners are only active until 1:00 PM Dutch time, I ensure that as many problems as possible are resolved in the morning.

Afternoon

In the afternoon I am more focused on completing non-client related tasks from my to-do list. These are mainly tasks surrounding the milestones and any meetings that are planned. In the meantime, I still have the necessary contact with my customers to help and support them with their questions and problems. Depending on the crowds, I choose to exercise in the afternoon or else in the evening when I have a busy day planned. I can determine this myself based on the planned tasks and priorities.
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When all chats have been answered, I will start my daily planning in ClickUp, where I will check my planning for the day and start (further) tackling the matters with the highest priority.

Evening

For the evening I made sure that my to-do list was completed and that the planning for the next day was ready so that I could start the next day well and efficiently. I only have to respond to messages from customers in the evening. This is also fine for me while I am doing something fun such as eating out or exercising, where I always respond to customers in between and forward any tasks/problems to the Chinese partners or process them in ClickUp.

Tasks and responsibilities

Paid Channels

Set up, manage and optimize campaigns on all relevant platforms (Meta Ads, TikTok Ads, LinkedIn Ads, Reddit Ads, Snapchat Ads, Pinterest Ads, YouTube Ads and Threads).
Ensure an optimal campaign structure that aligns with objectives and platform guidelines.
Stay up-to-date with the latest developments and features of the various platforms
Set up and manage tracking (conversion pixels, events, APIs) and link it to overarching analysis tools.
Work closely with the Content Specialist to align ads with creative content and target audiences.
Support in developing content and visuals that ensure engagement and conversions.

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Analysis and Reporting

Monitor and analyze campaign performance.
Report results and insights to management, including recommendations for improvement.
Perform A/B testing on ads, landing pages, and audiences.

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Your profile

Minimum 3 years of experience managing paid advertising campaigns across multiple platforms.
In-depth knowledge of Meta Ads and TikTok Ads, with an affinity for other social media channels.
Experience with tracking and conversion measurement, including integrations with analytics tools.
Strong analytical skills: you can interpret data and convert it into actionable insights.
Independent, goal-oriented and always looking for ways to improve results.
Experience with A/B testing, ROAS optimization and budget management.
Affinity with e-commerce, dropshipping or fulfillment.
Fluent in Dutch and English.

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What we offer

A dynamic work environment in a fast-growing company.
A young and ambitious team.
Opportunity to have a direct impact on the success of our organization.
Competitive salary and benefits.
Interesting bonus system.
Flexibility and space for personal development and growth.
An informal and enterprising working atmosphere in which your ideas are valued.

Paid Ads Specialist

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