Chinese New Year

As you probably know, Chinese New Year is coming up soon. In case you don't know, Chinese New Year is the longest holiday season of the year in China. During this period, many businesses in China are closed. Some for a short period (a few days) and some for a longer period (3-4 weeks).

Resell during Chinese New Year

There are several parties that need to be taken into account during Chinese New Year. The chain looks like this:

The first three parties all observe Chinese New Year, so that's something to keep in mind. Fortunately, shipping companies are known to often only have a few days (1-3) of vacation. Another major advantage is that we have several suppliers on the platform who continue working during Chinese New Year (you can see which ones in your sheet). So, really, only the factories need attention. We can find out the vacation periods of the factories (and suppliers) for you.

Below is a video in which I explain how to get the most out of Chinese New Year in various areas!

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The options you have when you resell

There are various options to simply resell during Chinese New Year. We also have a solution for adding tracking codes during Chinese New Year.

Option 1

Option 2

Option 1

Purchasing stock and storing it at one of the suppliers in their warehouse.

It's advisable to purchase your bestsellers in a timely manner. Factories often stop producing new products a few days before Chinese New Year (some even as early as January 20th!). They don't want to be left with too much inventory during Chinese New Year. It's important to note that factories in China decide for themselves when they close and when they reopen. This can vary by a few days per factory, and that's a risk you should be aware of. Therefore, it's highly recommended to purchase your bestsellers as soon as possible and store them with one of the suppliers that continues to operate during Chinese New Year. This way, you'll experience virtually no delays! This only applies if the shipping company closes for a few days (1-3 days). Keep in mind that after the holiday, some suppliers may have a backlog of products for which you haven't purchased inventory and for which the factories were closed. In China, each factory decides for itself how long it will be on holiday. Therefore, it's impossible to predict how long a specific factory will remain closed.

Option 2

Continue selling as always, in combination with clear communication (in advance) to the consumer.

If you clearly communicate on your site that the product has a long delivery time, this is also an opportunity to resell during Chinese New Year. It is very important that you communicate this to the consumer in different ways. You can indicate that your goods are produced in China where there is currently a low occupancy due to the holiday period (Chinese New Year) or that a production error has occurred that has caused a delay in shipment. Here are several ways on how you can communicate this to the consumer:

1. Communicate on your product page that you work with pre-orders. Production will take place soon and these customers will be the first to receive the product.
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2. Communicate as standard in your order confirmation email that delivery times have increased enormously due to a production error and that you kindly ask the customer to be patient for a while. You can also offer a discount code on a next order to avoid the long wait.

3. Make sure you clearly state on the product page that there may have been delays in the delivery process due to a production error. Place this at the bottom/top of your product description in a striking font. Your customer service can always fall back on this.
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4. Temporarily adjust the delivery conditions on your site. Indicate that due to the low occupancy / production error there may be delays in the delivery process and that these are also unforeseeable circumstances for you. Unfortunately we have no influence on this.

NOTE OPTION 2:
We advise anyone currently experiencing a negative balance sheet/cash flow and choosing option 2 not to scale faster than their cash flow allows. Longer delivery times often result in a hold. This can then lead to disputes, tying up your funds. As a result, you no longer have the money to pay for the purchase of the goods, further spiraling into a negative spiral. Of course, it remains crucial to mention the delays in your emails and, if necessary, on the product page. Fast and clear communication with your customers is key during this period! Adapt your customer service accordingly.

Track and trace

We have the option to add tracking numbers for the entire holiday period. Regardless of whether the suppliers/factories in question are on holiday. If you decide to resell and the supplier you like to work with is on vacation, we can still add tracking codes. We do this every 2 hours 24/7. This of course helps against holds at payment providers and often gives the customer a more reassuring feeling. When the relevant suppliers then start processing the orders, the same tracking codes are activated.

We also have the option to disable the automatic “shipping confirmation mail” from Shopify, because of course nothing is being sent yet. You can also adjust this and still send it, whatever you want.

Get free advice!

Receive free, tailored advice from experts
Make the most of Chinese New Year
Get an edge over your competition

Free consultation

Exclusive access for those with 10+ daily orders

Tips

Make sure you free up cash flow to purchase products

Adjust your email flows / product pages / delivery conditions in time and avoid a lot of nagging customers

Communicate proactively with your supplier about the holiday periods of your Best Sellers' factories

Make sure your customer service is on point

Make sure that any disputes are addressed DAILY and prevent holds

Don't scale too hard, try to get through the Chinese New Year sustainably with your Best Sellers

Test new products on a low scale, best done after Chinese New Year

Don't run behind the facts, arrange your affairs on time!